Seven-Time Winner!

in Hair, Keratin

Our Award Winning KeratinOur Keratin Complex® Smoothing Therapy wins a seventh Behind the Chair Stylist Choice Award!

From the moment we launched our signature keratin treatment, Natural Keratin Smoothing Treatment, it became a favorite of stylists across America, helping cement Keratin Complex as the market leader in the smoothing category.

More than 3,500 attendees and industry VIPs gathered at the Chicago Theatre to celebrate the pros’ top picks in 32 categories, including smoothing product.